Work / Nuvio —
Work / Nuvio —
Redefining mobility devices by putting users first
Traditional mobility devices often fall short in meeting core user needs around stability, control, and maneuverability.
Over the course of three months, we collaborated with Nuvio to develop a 5-year strategy roadmap to help shape their product and service ecosystem. Through our efforts,
Project Timeframe
3 month project to develop 5 year strategy roadmap
Key Deliverables
5-year strategy roadmap
Purpose statement and value proposition
Business model evolution across 3 horizons
Outcomes
New brand with a human centered focus
iF design award in 2023
successful product launch per advised timeline
Implementing product road map innovations: next gen connected walkers
Redefining mobility devices by putting users first
Traditional mobility devices often fall short in meeting core user needs around stability, control, and maneuverability.
Over the course of three months, we collaborated with Nuvio to develop a 5-year strategy roadmap to help shape their product and service ecosystem. Through our efforts,
Project Timeframe
3 month project to develop 5 year strategy roadmap
Key Deliverables
5-year strategy roadmap
Purpose statement and value proposition
Business model evolution across 3 horizons
Outcomes
New brand with a human centered focus
iF design award in 2023
successful product launch per advised timeline
Implementing product road map innovations: next gen connected walkers
Uncovering Mobility Insights—
Research Approach—
During weekly discussions with Nuvio's founder, a skilled physical therapist, our team delved into understanding patient requirements and encounters. We also spoke with caregivers to identify hurdles in the selection and purchasing journey of walkers.
We stepped into the shoes of those facing mobility challenges, revealing struggles around dignity, autonomy, and human-centered design needs.
Combining empathy-driven insights from users and experts with market landscape research, we zeroed in on the unmet human needs and problems with current mobility walker products and purchasing.
This deep human centric insight became the launch point for Nuvio's differentiated value proposition.
We stepped into the shoes of those facing mobility challenges, revealing struggles around dignity, autonomy, and human-centered design needs.
Combining empathy-driven insights from users and experts with market landscape research, we zeroed in on the unmet human needs and problems with current mobility walker products and purchasing.
This deep human centric insight became the launch point for Nuvio's differentiated value proposition.
To understand the broader landscape, we conducted extensive market, academic, and competitive research. This provided insights into industry trends, cutting edge developments, and where opportunities existed to meet unmet needs.
By stepping into the shoes of those navigating mobility challenges, we uncovered key insights around dignity, autonomy, and the need for human-centered design.
Uncovering Mobility Insights—
1/2 Key Insight—
Innovation Stalled, Limiting Those Eager to Move
1/2 Key Insight—
Innovation Stalled, Limiting Those Eager to Move
Walker brands didn't need to innovate thanks to entrenched relationships with institutions focused on cost and liability. They churned out commodities indifferent to effectiveness. Surprisingly, traditional walkers cause many injuries - yet the standard walker is status quo. Those determined to move forward found their aspirations for mobility and autonomy artificially restricted.
Walker brands didn't need to innovate due to entrenched relationships with institutions focused on cost and liability. They churned out commodities indifferent to effectiveness. Surprisingly, traditional walkers cause many injuries - yet the standard walker is the status quo. Those determined to move forward found their aspirations for mobility and autonomy artificially restricted.
Strategic Recommendations—
We reframed Nuvio's positioning around delivering a holistic experience that empowered determined movers. We designed a playbook for growth rooted in purpose that included a clear yet flexible 3-wave roadmap for Nuvio's Fall 2023 launch.
Wave 1: Focused on leveraging the founder's clinical network for pilots to generate validation and testimonials.
Wave 2: involved refining brand communications, small run sales to select clients in order to amplify message.
Wave 3: Drive demand and raise capital for manufacturing at scale via pre-orders.
Strategic Blueprint—
Employing a design-focused approach to new business innovation, our group leveraged the framework below to quickly develop prototypes for our go-to-market plan. Through prompt hypothesis formation and testing, we reduced unknowns and optimized anticipated results in vital business segments.
Strategic Recommendations
We reframed Nuvio's positioning around delivering a holistic experience that empowered determined movers. We designed a playbook for growth rooted in purpose that included a clear yet flexible 3-wave roadmap for Nuvio's Fall 2023 launch.
Wave 1: Focused on leveraging the founder's clinical network for pilots to generate validation and testimonials.
Wave 2: involved refining brand communications, small run sales to select clients in order to amplify message.
Wave 3: Drive demand and raise capital for manufacturing at scale via pre-orders.
We reframed Nuvio's positioning around delivering a holistic experience to empower determined movers.
This human-centered roadmap guided our Fall 2023 launch strategy, providing a playbook for growth rooted in purpose.
2/2 Key Insight—
Caregivers and Therapists Are Key Influencers
Caregivers and therapists emerged as critical decision-makers in the walker selection process. This enabled a new approach of partnering directly with these groups instead of traditional institutional channels. By becoming trusted advisors to caregivers and therapists, there was an opportunity to truly understand user needs and match individuals with the right devices.
1/2 Key Insight—
Innovation Stalled, Limiting Those Eager to Move
Medical device organizations didn't need to innovate thanks to entrenched relationships with institutions focused on cost and liability. They churned out commodities indifferent to effectiveness. Surprisingly, traditional walkers cause many injuries - yet the standard walker is status quo. Those determined to move forward found their aspirations for mobility and autonomy artificially restricted.
2/2 Key Insight—
Caregivers and Therapists Are Key Influencers
2/2 Key Insight—
Caregivers and Therapists Are Key Influencers
Caregivers and therapists emerged as critical decision-makers in the walker selection process. This enabled a new approach of partnering directly with these groups instead of traditional institutional channels. By becoming trusted advisors to caregivers and therapists, there was an opportunity to truly understand user needs and match individuals with the right devices.
Caregivers and therapists emerged as critical decision-makers in the walker selection process. This enabled a new approach of partnering directly with these groups instead of traditional institutional channels. By becoming trusted advisors to caregivers and therapists, there was an opportunity to truly understand user needs and match individuals with the right devices.
Strategic Blueprint—
Employing a design-focused approach to new business innovation, we quickly developed business model prototypes for our go-to-market plan.
Through prompt hypothesis formation and testing, we reduced unknowns and optimized anticipated results in vital business segments.
Strategic Recommendations —
We reframed Nuvio's positioning around delivering a holistic experience that empowered determined movers.
We designed a playbook for growth rooted in purpose that included a clear yet flexible 3-wave roadmap for Nuvio's Fall 2023 launch.
Wave 1: Focused on leveraging the founder's clinical network for pilots to generate validation and testimonials.
Wave 2: involved refining brand communications, small run sales to select clients in order to amplify message.
Wave 3: Drive demand and raise capital for manufacturing at scale via pre-orders.
Grow with
Schedule a call with Zack
Wayfind Co © 2023. Designed by Wayfind
Grow with
Schedule a call with Zack
Wayfind Co © 2023-2024. Designed by Wayfind
Impacts—
A New Point of View, a New Brand Experience
Nuvio has implemented brand strategy, pre-sale model, and customer education modules resulting in 3x addressable market.
Recognized on the World Stage
iF Design award in 2023 || AARP AgeTech Collaborative
The Future of at Home PT
Nuvio Connect: a first-in-class mobility assessment tool that collects data and generates insights like smart mobility and fall risk assessment
Impacts—
A New Point of View, a New Brand Experience
Nuvio has implemented brand strategy, pre-sale model, and customer education modules resulting in 3x addressable market.
Recognized on the World Stage
iF Design award in 2023 || AARP AgeTech Collaborative
The Future of at Home PT
Nuvio Connect: a first-in-class mobility assessment tool that collects data and generates insights like smart mobility and fall risk assessment
Redefining mobility devices by putting users first
Traditional mobility devices often fall short in meeting core user needs around stability, control, and maneuverability.
Over the course of three months, we collaborated with Nuvio to develop a 5-year strategy roadmap to help shape their product and service ecosystem.
Project Timeframe
3 month project to develop 5 year strategy roadmap
Key Deliverables
5-year strategy roadmap
Purpose statement and value proposition
Business model evolution across 3 horizons
Outcomes
New point of view and brand experience
iF design award in 2023
AARP AgeTech Collaborative Member
successful product launch
Implementing product roadmap innovations: next gen connected walkers
Redefining mobility devices by putting users first
Traditional mobility devices often fall short in meeting core user needs around stability, control, and maneuverability.
Over the course of three months, we collaborated with Nuvio to develop a 5-year strategy roadmap to help shape their product and service ecosystem.
Project Timeframe
3 month project to develop 5 year strategy roadmap
Key Deliverables
5-year strategy roadmap
Purpose statement and value proposition
Business model evolution across 3 horizons
Outcomes
New point of view and brand experience
iF design award in 2023
AARP AgeTech Collaborative Member
successful product launch
Implementing product roadmap innovations: next gen connected walkers
Grow with
Schedule a call with Zack
Wayfind Co © 2023. Designed by Wayfind
Grow with
Schedule a call with Zack
Wayfind Co © 2023-2024. Designed by Wayfind