Work / Nuvio —
Work / Nuvio —
Redefining mobility devices by putting users first
Traditional mobility devices often fall short in meeting core user needs around stability, control, and maneuverability.
Over the course of three months, we collaborated with Nuvio to develop a 5-year strategy roadmap to help shape their product and service ecosystem.
Project Timeframe
3 month project to develop 5 year strategy roadmap
Key Deliverables
5-year strategy roadmap
Purpose statement and value proposition
Business model evolution across 3 horizons
POV
Commoditized mobility devices overlooked core human needs. Nuvio is changing that by putting people first.
Redefining mobility devices by putting users first
Traditional mobility devices often fall short in meeting core user needs around stability, control, and maneuverability.
Over the course of three months, we collaborated with Nuvio to develop a 5-year strategy roadmap to help shape their product and service ecosystem.
Project Timeframe
3 month project to develop 5 year strategy roadmap
Key Deliverables
5-year strategy roadmap
Purpose statement and value proposition
Business model evolution across 3 horizons
POV
Commoditized mobility devices overlooked core human needs. Nuvio is changing that by putting people first.
Primary Discovery—
During weekly discussions with Nuvio's founder, a skilled physical therapist, our team delved into understanding patient requirements and encounters. We also spoke with caregivers to identify hurdles in the selection and purchasing journey of walkers.
Primary Discovery—
During weekly discussions with Nuvio's founder, a skilled physical therapist, our team delved into understanding patient requirements and encounters. We also spoke with caregivers to identify hurdles in the selection and purchasing journey of walkers.
To understand the broader landscape, we conducted extensive market, academic, and competitive research. This provided insights into industry trends, cutting edge developments, and where opportunities existed to meet unmet needs.
By stepping into the shoes of those navigating mobility challenges, we uncovered key insights around dignity, autonomy, and the need for human-centered design.
1/2 Key Insight—
Innovation Stalled, Limiting Those Eager to Move
1/2 Key Insight—
Innovation Stalled, Limiting Those Eager to Move
Walker brands didn't need to innovate thanks to entrenched relationships with institutions focused on cost and liability. They churned out commodities indifferent to effectiveness. Surprisingly, traditional walkers cause many injuries - yet the standard walker is status quo. Those determined to move forward found their aspirations for mobility and autonomy artificially restricted.
Walker brands didn't need to innovate due to entrenched relationships with institutions focused on cost and liability. They churned out commodities indifferent to effectiveness. Surprisingly, traditional walkers cause many injuries - yet the standard walker is the status quo. Those determined to move forward found their aspirations for mobility and autonomy artificially restricted.
Strategic Recommendations—
Synthesizing insights, we outlined a clear yet flexible 3-wave roadmap for Nuvio's launch.
Wave 1: Focused on leveraging the founder's clinical network for pilots to generate validation and testimonials.
Wave 2: involved refining brand communications, small run sales to select clients in order to amplify message.
Wave 3: Drive demand and raise capital for manufacturing at scale via pre-orders.
We reframed Nuvio's positioning around delivering a holistic experience to empower determined movers.
This human-centered roadmap guided our Fall 2023 launch strategy, providing a playbook for growth rooted in purpose.
Strategic Blueprint—
Employing a design-focused approach to new business innovation, our group leveraged the framework below to quickly develop prototypes for our go-to-market plan. Through prompt hypothesis formation and testing, we reduced unknowns and optimized anticipated results in vital business segments.
Strategic Recommendations—
Synthesizing insights, we outlined a clear yet flexible 3-wave roadmap for Nuvio's launch.
Wave 1: Focused on leveraging the founder's clinical network for pilots to generate validation and testimonials.
Wave 2: involved refining brand communications, small run sales to select clients in order to amplify message.
Wave 3: Drive demand and raise capital for manufacturing at scale via pre-orders.
We reframed Nuvio's positioning around delivering a holistic experience to empower determined movers.
This human-centered roadmap guided our Fall 2023 launch strategy, providing a playbook for growth rooted in purpose.
2/2 Key Insight—
Caregivers and Therapists Are Key Influencers
Caregivers and therapists emerged as critical decision-makers in the walker selection process. This enabled a new approach of partnering directly with these groups instead of traditional institutional channels. By becoming trusted advisors to caregivers and therapists, there was an opportunity to truly understand user needs and match individuals with the right devices.
1/2 Key Insight—
Innovation Stalled, Limiting Those Eager to Move
Medical device organizations didn't need to innovate thanks to entrenched relationships with institutions focused on cost and liability. They churned out commodities indifferent to effectiveness. Surprisingly, traditional walkers cause many injuries - yet the standard walker is status quo. Those determined to move forward found their aspirations for mobility and autonomy artificially restricted.
2/2 Key Insight—
Caregivers and Therapists Are Key Influencers
2/2 Key Insight—
Caregivers and Therapists Are Key Influencers
Caregivers and therapists emerged as critical decision-makers in the walker selection process. This enabled a new approach of partnering directly with these groups instead of traditional institutional channels. By becoming trusted advisors to caregivers and therapists, there was an opportunity to truly understand user needs and match individuals with the right devices.
Caregivers and therapists emerged as critical decision-makers in the walker selection process. This enabled a new approach of partnering directly with these groups instead of traditional institutional channels. By becoming trusted advisors to caregivers and therapists, there was an opportunity to truly understand user needs and match individuals with the right devices.
Strategic Blueprint—
Employing a design-focused approach to new business innovation, our group leveraged the framework below to quickly develop prototypes for our go-to-market plan. Through prompt hypothesis formation and testing, we reduced unknowns and optimized anticipated results in vital business segments.
Strategic Recommendations—
Synthesizing insights, we outlined a clear yet flexible 3-wave roadmap for Nuvio's launch.
Wave 1: Focused on leveraging the founder's clinical network for pilots to generate validation and testimonials.
Wave 2: involved refining brand communications, small run sales to select clients in order to amplify message.
Wave 3: Drive demand and raise capital for manufacturing at scale via pre-orders.
We reframed Nuvio's positioning around delivering a holistic experience to empower determined movers.
This human-centered roadmap guided our Fall 2023 launch strategy, providing a playbook for growth rooted in purpose.
Impacts—
Nuvio has implemented brand strategy, pre-sale model, and customer education modules.
Our work helped align Nuvio's offerings with actual user needs rather than institutional norms.
Nuvio's CEO noted our proposed ecosystem could expand their addressable market by 3X.
Successful Fall 2023 Launch
Impacts—
Nuvio has implemented brand strategy, pre-sale model, and customer education modules.
Nuvio received an iF Design award in 2023.
Our work helped align Nuvio's offerings with actual user needs rather than institutional norms.
Nuvio's CEO noted our proposed ecosystem could expand their addressable market by 3X.
Successful Fall 2023 Launch
Redefining mobility devices by putting users first
Traditional mobility devices often fall short in meeting core user needs around stability, control, and maneuverability.
Over the course of three months, we collaborated with Nuvio to develop a 5-year strategy roadmap to help shape their product and service ecosystem.
Project Timeframe
3 month project to develop 5 year strategy roadmap
Key Deliverables
5-year strategy roadmap
Purpose statement and value proposition
Business model evolution across 3 horizons
POV
Commoditized mobility devices overlooked core human needs. Nuvio is changing that by putting people first.
Redefining mobility devices by putting users first
Traditional mobility devices often fall short in meeting core user needs around stability, control, and maneuverability.
Over the course of three months, we collaborated with Nuvio to develop a 5-year strategy roadmap to help shape their product and service ecosystem.
Project Timeframe
3 month project to develop 5 year strategy roadmap
Key Deliverables
5-year strategy roadmap
Purpose statement and value proposition
Business model evolution across 3 horizons
POV
Commoditized mobility devices overlooked core human needs. Nuvio is changing that by putting people first.
Questions? Shoot us a message.
Heythere@wayfind.studio
Questions? Shoot us a message.
Heythere@wayfind.studio
