Work / BetterMotor —
Work / BetterMotor —
Reimagine the electricity grid as a distributed, renewable energy system that advances sustainability and equity.
The Challenge:
Transitioning to renewable energy requires fundamentally rethinking systems of energy delivery and governance. Beyond technical infrastructure, there are social dimensions to address.
The Results:
Our frameworks opened up new possibilities for civic participation, stewardship, and economic growth powered by microgrids. We expanded stakeholders' perspectives on sustainability pathways.
Project Timeframe
4 months
Key Deliverables
Physical prototypes
Computation models
Strategic framework
Core Insight
Reimagining energy delivery and governance is key to transitioning to sustainable, equitable systems.
Reimagine the electricity grid as a distributed, renewable energy system that advances sustainability and equity.
The Challenge:
Transitioning to renewable energy requires fundamentally rethinking systems of energy delivery and governance. Beyond technical infrastructure, there are social dimensions to address.
The Results:
Our frameworks opened up new possibilities for civic participation, stewardship, and economic growth powered by microgrids. We expanded stakeholders' perspectives on sustainability pathways.
Project Timeframe
4 months
Key Deliverables
Physical prototypes
Computation models
Strategic framework
Core Insight
Reimagining energy delivery and governance is key to transitioning to sustainable, equitable systems.
Research Approach —
The project team employed generative prototyping, integrating diverse lenses, and computation to explore opportunity spaces. Physical prototypes provoked critique. Equity and circular lenses revealed new possibilities. Computation built collective intelligence.
Strategic Recommendations—
Synthesizing insights, we outlined a clear yet flexible 3-wave roadmap for Nuvio's launch.
Wave 1: Focused on leveraging the founder's clinical network for pilots to generate validation and testimonials.
Wave 2: involved refining brand communications, small run sales to select clients in order to amplify message.
Wave 3: Drive demand and raise capital for manufacturing at scale via pre-orders.
We reframed Nuvio's positioning around delivering a holistic experience to empower determined movers.
This human-centered roadmap guided our Fall 2023 launch strategy, providing a playbook for growth rooted in purpose.
Strategic Blueprint—
Employing a design-focused approach to new business innovation, our group leveraged the framework below to quickly develop prototypes for our go-to-market plan. Through prompt hypothesis formation and testing, we reduced unknowns and optimized anticipated results in vital business segments.
Strategic Recommendations—
Synthesizing insights, we outlined a clear yet flexible 3-wave roadmap for Nuvio's launch.
Wave 1: Focused on leveraging the founder's clinical network for pilots to generate validation and testimonials.
Wave 2: involved refining brand communications, small run sales to select clients in order to amplify message.
Wave 3: Drive demand and raise capital for manufacturing at scale via pre-orders.
We reframed Nuvio's positioning around delivering a holistic experience to empower determined movers.
This human-centered roadmap guided our Fall 2023 launch strategy, providing a playbook for growth rooted in purpose.
2/2 Key Insight—
Caregivers and Therapists Are Key Influencers
Caregivers and therapists emerged as critical decision-makers in the walker selection process. This enabled a new approach of partnering directly with these groups instead of traditional institutional channels. By becoming trusted advisors to caregivers and therapists, there was an opportunity to truly understand user needs and match individuals with the right devices.
1/2 Key Insight—
Innovation Stalled, Limiting Those Eager to Move
Medical device organizations didn't need to innovate thanks to entrenched relationships with institutions focused on cost and liability. They churned out commodities indifferent to effectiveness. Surprisingly, traditional walkers cause many injuries - yet the standard walker is status quo. Those determined to move forward found their aspirations for mobility and autonomy artificially restricted.
Key insights pointed to the need for collective and infrastructural interventions beyond just consumer actions.
Key insights pointed to the need for collective and infrastructural interventions beyond just consumer actions.
Microgrids enable shifting from mass production/consumption to distributed models that strengthen communities.
Microgrids enable shifting from mass production/consumption to distributed models that strengthen communities.
Strategic Vision —
We envisioned the microgrid as a civic infrastructure enabling collective energy stewardship, education, and local economic growth.
Strategic Recommendations —
We proposed investments in data intelligence, participation pathways, stewardship capabilities, and incentive mechanisms to advance energy democracy.
Impacts—
Nuvio has implemented brand strategy, pre-sale model, and customer education modules.
Our work helped align Nuvio's offerings with actual user needs rather than institutional norms.
Nuvio's CEO noted our proposed ecosystem could expand their addressable market by 3X.
Impacts—
Experts were able to envision new pathways towards sustainable energy systems. The flexible, principle-based offerings provide a model that locales can extend across contexts by investing in collective capabilities.
Redefining mobility devices by putting users first
Traditional mobility devices often fall short in meeting core user needs around stability, control, and maneuverability.
Over the course of three months, we collaborated with Nuvio to develop a 5-year strategy roadmap to help shape their product and service ecosystem.
Project Timeframe
3 month project to develop 5 year strategy roadmap
Key Deliverables
5-year strategy roadmap
Purpose statement and value proposition
Business model evolution across 3 horizons
Design
Commoditized mobility devices overlooked core human needs. Nuvio is changing that by putting people first.
Redefining mobility devices by putting users first
Traditional mobility devices often fall short in meeting core user needs around stability, control, and maneuverability.
Over the course of three months, we collaborated with Nuvio to develop a 5-year strategy roadmap to help shape their product and service ecosystem.
Project Timeframe
3 month project to develop 5 year strategy roadmap
Key Deliverables
5-year strategy roadmap
Purpose statement and value proposition
Business model evolution across 3 horizons
Design
Commoditized mobility devices overlooked core human needs. Nuvio is changing that by putting people first.
Work / Nuvio —
Questions? Shoot us a message.
Heythere@wayfind.studio
Questions? Shoot us a message.
Heythere@wayfind.studio