Work / BetterMotor —

Work / BetterMotor —

Research Approach —

The project team employed generative prototyping, integrating diverse lenses, and computation to explore opportunity spaces. Physical prototypes provoked critique. Equity and circular lenses revealed new possibilities. Computation built collective intelligence.

Strategic Recommendations—

Synthesizing insights, we outlined a clear yet flexible 3-wave roadmap for Nuvio's launch.

Wave 1: Focused on leveraging the founder's clinical network for pilots to generate validation and testimonials.


Wave 2: involved refining brand communications, small run sales to select clients in order to amplify message.


Wave 3: Drive demand and raise capital for manufacturing at scale via pre-orders.


We reframed Nuvio's positioning around delivering a holistic experience to empower determined movers.

This human-centered roadmap guided our Fall 2023 launch strategy, providing a playbook for growth rooted in purpose.


Key insights pointed to the need for collective and infrastructural interventions beyond just consumer actions.


Key insights pointed to the need for collective and infrastructural interventions beyond just consumer actions.


Microgrids enable shifting from mass production/consumption to distributed models that strengthen communities.


Microgrids enable shifting from mass production/consumption to distributed models that strengthen communities.

Strategic Vision —

We envisioned the microgrid as a civic infrastructure enabling collective energy stewardship, education, and local economic growth.

Strategic Recommendations —

We proposed investments in data intelligence, participation pathways, stewardship capabilities, and incentive mechanisms to advance energy democracy.

Impacts—

Nuvio has implemented brand strategy, pre-sale model, and customer education modules.

Our work helped align Nuvio's offerings with actual user needs rather than institutional norms.

Nuvio's CEO noted our proposed ecosystem could expand their addressable market by 3X.

Impacts—

Experts were able to envision new pathways towards sustainable energy systems. The flexible, principle-based offerings provide a model that locales can extend across contexts by investing in collective capabilities.

Redefining mobility devices by putting users first

Traditional mobility devices often fall short in meeting core user needs around stability, control, and maneuverability.


Over the course of three months, we collaborated with Nuvio to develop a 5-year strategy roadmap to help shape their product and service ecosystem.



Project Timeframe

3 month project to develop 5 year strategy roadmap

Key Deliverables

5-year strategy roadmap

  • Purpose statement and value proposition

  • Business model evolution across 3 horizons

Design

Commoditized mobility devices overlooked core human needs. Nuvio is changing that by putting people first.

Redefining mobility devices by putting users first

Traditional mobility devices often fall short in meeting core user needs around stability, control, and maneuverability.


Over the course of three months, we collaborated with Nuvio to develop a 5-year strategy roadmap to help shape their product and service ecosystem.



Project Timeframe

3 month project to develop 5 year strategy roadmap

Key Deliverables

5-year strategy roadmap

  • Purpose statement and value proposition

  • Business model evolution across 3 horizons

Design

Commoditized mobility devices overlooked core human needs. Nuvio is changing that by putting people first.

Work / Nuvio —

Find Your Way

Questions? Shoot us a message.

Heythere@wayfind.studio


Questions? Shoot us a message.

Heythere@wayfind.studio

Find Your Way

Find Your Way

Heythere@wayfind.studio

Questions? Shoot us a message.